Why Organic Cotton?

Organic Cotton

  • Organic cotton is a completely natural, breathable and resilient fiber, which has been in use for centuries. Whether it's our absorbent organic knit terry or the super soft and silky organic jersey, each garment feels buttery soft and nurturing to the baby’s skin.
  • Organic cotton is grown without synthetic pesticides or fertilizers, so there are no residues in the fabric when it enters your home.
  • Organic farming methods support the land, the farmer and the ecosystems around them. And organic cotton is never grown from genetically modified seeds, which ultimately destroy the fertile soil and ruin livelihoods.
  • Organic farming provides a viable alternative to the large-scale industrial farming. Here, farmers work without the presence of toxic synthetic pesticides and fertilizers, and that's good for both their own health and the health of the land they farm.
  • Our organic cotton washes well, and not only does it hold up beautifully through wash after wash, it gets even softer over time, all the while maintaining its shape and fit. 

Good for babies.

      • Babies are more vulnerable to health problems often associated with the chemicals and pesticides found in conventional cotton.
      • Even after washing, traces of toxic chemicals that are harmful to skin and health still remain in conventional cotton clothing.
      • We protect our children in so many ways, it only makes sense to start with what we put next to their skin, especially when they’re most vulnerable.
      • Educating our little ones early on the benefits of organic, sustainable and eco-friendly products in general is the key keeping our planet health and habitable for eons.

Good for you.

      • Organic cotton is cultivated without the use of harmful toxins or synthetic fertilizers that are slowly poisoning our water, food and air, the entire ecosystem as a whole.
      • The WHO has determined that three of the most hazardous insecticides to human health rank in the top ten most commonly used in GMO cotton production.
      • Traditional GMO cotton occupies only 3% of the world’s farmland but uses an astounding 25% of world’s chemicals and pesticides.

Good for the ecosystem.

      • Organic cotton is grown using biodynamic, natural and pesticide free farming methods.
      • Organic agriculture uses less water, does not rely on toxic and expensive fertilizers and pesticides, and helps sequester carbon in the soil.
      • Organic farming prevents soil erosion, protects air and water quality for plants and animals, and preserves biodiversity through crop rotation.
      • Organic cotton consumes much less water, fuel and energy to grow, while emitting far fewer green house gases than traditional cotton.

Good for the community.

      • Strict ‘Organic’ and ‘Fair-Trade’ certification guidelines ensure that organic cotton provides a fair livelihood for people in disadvantaged communities. There is complete transparency and traceability in our supply chain.
      • Organic cotton doesn't use chemicals that often seep into ground water, making it toxic for both humans and animals.
      • Organic farming protects farmers and their surrounding communities from being exposed to the carcinogenic chemicals used in conventional crop production methods.